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Rinnosuke Morichika runs Kourindou, an antique shop near the Forest of Magic. He chose this location in the hopes that both human and non-human potential customers would visit, but his plan failed miserably as his shop is always deserted, with the exception of a few daily "annoyances".
Rinnosuke is a human-youkai hybrid. His appearance is that of a human, but the official stories say that he has lived several times longer than Reimu. His appearance has not changed since Marisa was a small child, at the very least. It is also said that he knows about the previous Hakurei descendant, as well as the establishment of Hakurei Shrine and its purpose.
Rinnosuke is known for his great interest in the outside world, and uses a collection of items from the outside world (which have accidentally slipped past the boundary) as his shop lineup. With his recognition ability, he can determine the name and purpose of each foreign item, but his power does not provide context for the information. Due to his lack of knowledge about the outside world as well as his miserably deserted shop that shows he is clearly a lot less intelligent than every average modern people throughout the world , he often ends up drawing strange conclusions about those items, such as deciding a Game Boy is a mind-control device.